Growth and scale are often treated like interchangeable buzzwords. Leaders talk about “growing the business” as if growth itself is the goal. But here’s the thing: growth and scale are fundamentally different paths, and conflating the two can create chaos.

Scarcity breeds apprehension. Fear even. When resources tighten and risk looms larger, our instinct is often to pull back — to hunker down and wait for better days. But scaling a business isn’t about waiting for the perfect moment. It’s about creating momentum despite the moment. So, how do we scale when everything around us screams “slow down”?

There’s a moment in every leader’s journey when they realize they’re meant for something more. More than just checking boxes, meeting quotas, or climbing ladders. They sense a shift — a call or aim to claim authorship over their work, their impact, and ultimately, their lives.

There’s an old saying: "What got us here won’t get us there." Nowhere is that more relevant than in how we think about capitalism today. For decades, businesses have been measured by a single metric—profit. Companies existed to create wealth for shareholders, full stop. But as we stand at the crossroads of economic, environmental, and social transformation, it’s clear that model is no longer enough.

Build a workplace culture of coaching by embedding it into leadership behaviors, peer interactions, everyday conversations and making it a core, valued capability at all levels. It’s a mindset shift that empowers everyone to take ownership of their growth, aligning personal and team goals with the big-picture mission.