For Revenue Leaders
SHIFT:rev
Revenue leadership, reimagined. Not a sales training... a system design framework.
The Revenue Intelligence Gap
Revenue leadership is becoming revenue architecture.
In an era where AI handles prospecting, personalized outreach, and lead qualification, the old playbook is dissolving. The leaders who thrive won't be the ones who manage harder — they'll be the ones who design smarter.
SHIFT:rev isn't about closing techniques or CRM plugins. It's about developing the leader who builds the revenue system — an organization that scales without you as the bottleneck.
What revenue leaders are actually asking:
"My team hits numbers but I'm the one holding it all together. What happens when I can't?"
"AI is changing everything about how we sell. How do I rebuild without blowing up what's working?"
"I've been the top performer my whole career. Now I need to be the architect. Nobody taught me how."
Let's Be Clear
What SHIFT:rev is not
And what it actually is.
Not a sales training program
We don't teach scripts, objection handling, or closing techniques. You already know how to sell.
Not an AI tools workshop
We're not here to demo which CRM plugin to buy. This is about the leader, not the tech stack.
Not remediation coaching
This is for high-performing leaders ready to level up — not a fix for what's broken.
What SHIFT:rev is
A 3-6 month coaching engagement built on a single thesis:
"We're building intelligent systems faster than we're building intelligent selves."
SHIFT:rev focuses on your Navigational Quotient (NQ) — your ability to build a revenue organization that scales without you being the bottleneck. The work lives at the intersection of who you are as a leader and the system you're building around you.
The Work
The arc of the engagement
Three phases over 3-6 months. Each builds on the last.
Phase 1: Intake & Architecture — Phase 1
Identifying your "Revenue Debt" — the accumulated patterns, assumptions, and structural gaps that limit scale. We map your personal operating system alongside your organization's revenue architecture to see where the real friction lives.
Phase 2: The Mirror & The Machine — Phase 2
Aligning your internal operating system with your organization's external systems. This is where leadership development meets systems design — the mirror reflects who you are, the machine reflects what you've built. The gap between them is the work.
Phase 3: Scale & Sovereignty — Phase 3
Moving into a "State of Sovereignty" — where the revenue system thrives autonomously and your leadership is no longer the single point of failure. This phase includes a live organizational experiment with real-time coaching support.
The Structure
How we work together
| Element | Cadence | Detail |
|---|---|---|
| Private Coaching | 2×/month (30–60 min) | 6–12 sessions — the core of the work. |
| Intake Session | Kickoff (1–2 hours) | Deep-dive into revenue org and leadership context. |
| Pre-Session Reflection | Before each session | Structured prompts to prime the conversation. |
| Session Notes | After each session | Written debrief with commitments and key experiments. |
| Mid-Point Check | Mid-engagement | Progress assessment and recalibration. |
| Live Implementation | Final phase | Organizational experiment with coaching support. |
| Completion | Closing | NQ reassessment and design of what's next. |
The Difference
This isn't typical coaching
Typical Sales Coaching
Focuses on tactics, pipeline, and ROI this quarter. Measures success by revenue growth alone. Treats the leader as a player on the field.
Standard Executive Coaching
Focuses on the "whole person" — mindset, presence, stakeholder management. Often disconnected from the actual revenue system being built.
SHIFT:rev
Focuses on the leader who builds the revenue system. Measures success by organizational capacity — a system that scales without the founder or CSO as a bottleneck.
Delivered by a 3× founder and former CSO who has carried a $100M number.
Investment
3-6 month engagement
Engagement Investment
$10,000+
project-based
Scoped by individual or team, organizational complexity, and depth of engagement. Available as a standalone program or integrated into an existing engagement or partnership.
Next Step
Let's chat...
Let's explore whether SHIFT:rev is the right framework for where your revenue leadership stands right now. Book 30-minutes for us to chat today.
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